Does the loyalty program integrate directly with the POS?

Yes, Genius for Restaurants integrates seamlessly with leading loyalty platforms like Como Sense. Guest profiles, points, and rewards sync in real time across your POS, online ordering, and kiosks.

Do I need dedicated marketing staff to run this?

No. The system features set-and-forget automated campaigns. You can trigger SMS and email marketing based on customer behavior such as birthdays or lapsed visits without manual daily effort.

Can guests earn rewards on third-party delivery orders?

While third-party platforms control their own data, our integrated first-party online ordering allows guests to earn and redeem rewards, encouraging them to order directly from you rather than paying high third-party commissions.

How do customers join the rewards program?

Guests can join effortlessly at checkout via a customer-facing display, by scanning a QR code at the table, singing up on your website, or through a branded mobile app.

Are we able to send SMS marketing messages?

Yes, SMS campaigns have incredibly high open rates. You can send targeted text messages to opted-in customers for flash sales, event reminders, or special promotions.

Home > Hospitality > Solutions > Marketing & Promotions

✓ Turn Guests Into Regulars

Restaurant Marketing & Promotions

Name: AAJ Electronics
Address: 136 Old County Road, Smithfield, RI, 02917, US
Telephone: +14012142440
Price range: $$

Great food gets diners in the door; smart marketing brings them back. Stop guessing and start growing revenue by tracking every guest interaction, automating campaigns, and offering loyalty programs they actually want to use.

Integrated omnichannel marketing tools powered by Genius POS and advanced customer engagement platforms like Como Sense.

What to Review Before You Launch Automated Marketing

A marketing program works best when guest data capture, automation rules, and digital ordering are aligned before you go live. These resources help operators think through implementation the right way.

Customer Data & Segmentation

Ensure your POS and online ordering systems are capturing the right guest information so you can segment your audience effectively from day one.

Explore online ordering ->

Automated Campaigns

Set up triggered SMS and email campaigns for birthdays, anniversaries, or lapsed visits so your marketing runs continuously in the background.

Talk through automation ->

Loyalty App Integration

Provide guests with a branded mobile experience where they can easily track rewards, place orders, and receive push notifications on the go.

See loyalty options ->

One System. Total Control.

Focus on long-term revenue growth by managing guest relationships from a single, unified database. Understand who is dining with you, what they buy, and how often they return.

Reward Your Best Guests

Identify top spenders and offer exclusive perks, early access to new menus, or VIP event invitations to strengthen brand loyalty.

Win Back Lapsed Diners

Automatically trigger "we miss you" offers via SMS or email when a regular guest has not visited in a set period of time.

Omnichannel Engagement

Allow guests to earn and redeem rewards whether they order at the table, online, or at a self-service kiosk.

Need Help Evaluating Loyalty Rules & Automation?

Before you launch a restaurant marketing program, it helps to review your current repeat-visit metrics, customer communication plan, and day-to-day checkout workflow with a hospitality implementation expert.

Talk Through Your Setup

Actionable Tools to Drive Revenue

Build Customer Profiles

Capture guest preferences, order history, and spending habits to build a reliable database of your most valuable diners.

Drive Repeat Visits

Deploy automated campaigns that bring guests back during slow times and increase overall dining frequency.

Personalized Rewards

Move beyond basic points. Create tiered loyalty programs that offer relevant rewards tailored to individual guest behavior.

Measure Marketing ROI

Track exactly which promotions drive revenue and adjust your strategy based on real-time campaign performance.

Personalized Engagement That Works

Mass, untargeted discounts cheapen your brand. Real engagement involves knowing your guests and sending them offers that matter, exactly when they are most likely to convert.

Genius POS + Como Sense unlocks deeper connection points with guests by:

Securely capture first-party data across all ordering channels

Segment your audience for highly targeted, relevant campaigns

Automate birthday, anniversary, and holiday promotions

Increase average check sizes through smart upselling incentives

Encourage social sharing and referrals to acquire new diners

This data-driven approach helps transform first-time visitors into loyal regulars that spend more and stay engaged longer.

Ideal for Expanding Restaurant Concepts

Marketing automation works especially well for operators that want to:

Turn anonymous, cash-paying walk-ins into trackable profiles.

Encourage guests to switch from third-party delivery apps to your higher-margin direct ordering system.

Automatically text "we miss you" offers right when a regular guest seems to be slipping away.

Deploy set-and-forget marketing so managers can focus on the floor instead of the back office.

Fine Dining & Steakhouses

Reward top spenders with VIP experiences, wine club unlocks, or early access to special event reservations.

QSR & Fast Casual

Drive high-frequency, low-ticket traffic with point-based rewards integrated tightly with your kiosk or mobile app.

Bars & Breweries

Launch event-based SMS campaigns or "mug club" loyalty tiers to guarantee strong turnouts on off-peak nights.

The strongest fit is usually an expanding brand that wants to protect guest retention without adding manual tracking steps for staff.

Frequently Asked Questions

Answers to common buyer questions on setting up and running restaurant loyalty and marketing campaigns.

One System. Total Control.

Book a demo to learn how marketing & promotion automation can increase traffic, guest loyalty, and revenue.

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